Privacy Policy

Privacy Policy

This Privacy Policy describes how Paralloxx (“the Site,” “we,” “our,” or “us”) collects, uses, and discloses your Personal Information when you visit or make a purchase from our website.

Contact

If you have any questions, need more information about our privacy practices, or wish to make a complaint, please contact us by email or through our Contact Page.

Collecting Personal Information

When you visit our Site, we collect certain information about your device, your interactions with our Site, and the details needed to process your orders. If you contact us for customer support, we may also collect additional information to assist you.

We define “Personal Information” as data that can identify you directly or indirectly.

Examples of information we collect:

  • Device Information

    • Purpose: To properly load our Site, improve functionality, and analyze performance.

    • Source: Collected automatically through cookies, log files, and similar technologies.

    • Personal Information collected: Browser type, IP address, time zone, cookie identifiers, viewed pages or products, search terms, and site interactions.

  • Order Information

    • Purpose: To provide products and services, process payments, arrange shipping, issue invoices and confirmations, communicate with you, and screen for fraud.

    • Source: Collected directly from you when placing an order.

    • Personal Information collected: Name, billing/shipping addresses, payment details, email address, and phone number.

  • Customer Support Information

    • Purpose: To provide you with assistance and resolve concerns.

    • Source: Collected directly from you.

Minors

Our Site is not intended for individuals under 15 years old. We do not knowingly collect Personal Information from children. If you believe your child has provided us with information, please contact us so we can delete it.

Sharing Personal Information

We share your information with trusted third-party providers to operate our business and fulfill orders. For example:

  • Shopify: Powers our online store. Learn more here: Shopify Privacy Policy.

  • Legal compliance: We may share information to comply with laws, respond to lawful requests, or protect our rights.

Behavioural Advertising

We use your Personal Information to deliver marketing and targeted advertisements. For example:

  • Google Analytics: Helps us understand customer behavior. Read more here: Google Privacy Policy.

  • Advertising Partners: We may share details about purchases and site interactions through cookies and tracking tools.

You may opt-out of targeted advertising via:

You can also visit the Digital Advertising Alliance Opt-Out Portal for more options.

Using Personal Information

We use your Personal Information to:

  • Offer products for sale

  • Process secure payments

  • Handle shipping and fulfillment

  • Communicate with you about orders, new products, and offers

Lawful Basis (GDPR)

If you are located in the EEA, we process your information under one or more of the following legal bases:

  • Your consent

  • Fulfillment of our contract with you

  • Legal compliance

  • Protection of vital interests

  • Legitimate interests that do not override your rights

Retention

We retain your Personal Information for our records unless you request deletion.

Your Rights

Depending on your location (EEA or California residents under GDPR/CCPA), you may request:

  • Access to your information

  • Updates or corrections

  • Erasure of data

  • Data portability

To exercise these rights, please contact us through the information provided above.

Cookies

We use cookies to enhance your experience, including:

  • Functional cookies for navigation and checkout

  • Performance cookies for analytics

  • Advertising cookies for targeted marketing

You can control cookies through your browser settings, but disabling them may impact your experience.

Do Not Track

Our Site does not alter data collection in response to “Do Not Track” signals, as there is no industry-standard method for doing so.

Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons.

Complaints

If you have concerns, please reach out to us directly. If you are unsatisfied with our response, you may contact your local data protection authority.